Colgate Journey
During transition periods is routine tasks like oral care can be neglected. To solve this issue Colgate Journey was developed. Parents buy the subscription service for their son or daughter, who then can go on to select or create their own line of personalized oral care products. This adds value both in expression and custom care. These products are then delivered in three month installments. As the user journeys through life, Colgate Journey adapts to their ever-changing lifestyle.
Manual
The final design of Colgate Journey’s Manual Toothbrush borrows ideas from Colgate’s slim toothbrush design. Some of their distinctive elements are incorporated and updated to give a fresh and attractive look without losing Colgate’s identity.
The selection for the bristles for Colgate Journey’s Manual Toothbrush were made while focusing on Colgate’s bristles from toothbrushes like 360 Charcoal, 360 Enamel, Zig Zag, Extra Clean, and 360 Whole Mouth Clean.
Smart Sleeve
The final concept for Colgate Journey’s electric toothbrush was created through inspiration from different variations from Colgate’s E1. The toothbrush consists of the head, body, base, and shell.
Electric
A silicone band allows the sleeve to adapt to a wide range of brush handles, allowing manual brushes to become smart toothbrushes.
Colgate Air
Colgate Air is a device that prevents users from having bad breath throughout their day. The user can breathe onto the device to receive an immediate response. This device uses a smart notification center that gives the user an update on the status of their breath.
Colgate Dash
This disposable and portable oral care pack allows users to carry all the necessary tools with them to care for their oral hygiene. Its compact form allows people to discreetly carry their Colgate Dash so that it is always accessible.
Package Design
The packaging for the Colgate Journey Subscription box is made especially for the user by incorporating their name on all of its components. This makes the user feel like the products are specifically made for them and their needs and wants and makes them connect more with the brand on a personal level.
Web Design
The Colgate Journey website is a web platform that lives in tandem with the existing structure of the Colgate website. Through this system, users can go online to set up, customize, and review their personalized oral care products and subscription.
View the concept website here:
