Colgate Insight
Taking inspiration from the technology used in the E1, we wanted to build on what has already been achieved and push it to the next level.
Colgate Insight is designed for individuals and also for multi users whether that be couples families or roommates. Each user can set their own personal visual and audio content preferences which will be displayed on the hub as they brush their teeth. It automatically recognizes the user and then activates the appropriate content. As you grow and your needs and interests change, Colgate Insight adapts with you, changing content and coaching style through interactive games, music content and streams media to ensure you remain engaged and informed.
Family
Single
Couple
Travel
Communal
Toothbrush
Bristle color variation allows the user to quickly identify which type of bristle they use, and it makes it easier for them to remember what to purchase in store.
Node
Customizable lighting allows for easy toothbrush identification.
When the toothbrush is removed a visual two minute countdown begins. When the User has completed a full two minute brushing routine the node congratulates them with a rainbow light display to positively reinforce ideal oral care.
Hub
The hub is the heart of this family of products. It allows Users to interact hands free whilst carrying out their oral care routine.
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App
Colgate Insight makes use of two different digital displays in order to convey all of the relevant educational information.
Features
Virtual Dentist
We found that many people have negative connotations with dental visits, so the virtual dentist provides regular feedback in an approachable way to keep users on track and put them in touch with dental professionals when they may need a professional opinion.
Data Analysis
The toothbrush collects real time data on each user as they carry out their oral care routines. It can then immediately relay this information in a clear and simple manner on the hub to allow them to adjust their routine and technique in real time.
Personal Avatar
The personalized avatar acts as a virtual representation of the user themselves. This can help to provide the user with a personalized visual indicator which will have greater effect on altering their habits.
Gamification
By increasing user engagement and entertainment throughout the brushing experience we can ensure that users will remain focused and continue brushing for the full recommended 2 minute period. In this game the user directs the cannons fire towards the cavity castles by brushing the multiple different zones within their mouths. This data is then converted in to their stored data analysis system so that they and family members can track even their fun and interactive brushing experience.